Principles of Finance · free preview

Supply, Demand, and the Economic Way of Thinking

Microeconomics builds financial intuition from demand, supply, and equilibrium in specific markets, while macroeconomics measures the whole economy through inflation, unemployment, and gross domestic product, and both lenses discipline financial reasoning.

1. Demand, the consumer side of the market

Demand, the consumer side of the market

2. Supply and equilibrium

Supply and equilibrium

3. Macroeconomic measurement

Macroeconomic measurement

4. Why the financial analyst needs both lenses

Why the financial analyst needs both lenses

5. Movement along versus shift

The price of hamburgers doubles and consumers buy more pizza at every pizza price. What has happened in the pizza market?

6. Reading the equilibrium

In the pizza market the equilibrium price is ten dollars and twelve thousand pizzas are sold weekly. If a price floor of fourteen dollars were imposed, what would the outcome be?

7. The interest rate as a price

According to the lesson, which microeconomic concept does the interest rate most directly embody?

8. Measuring inflation

How is inflation measured in the United States according to this lesson?

9. What GDP counts

Which statement about gross domestic product is most accurate?

10. One firm versus the tide

A retailer grows profits through a recession while most retailers shrink. Which inference is best?

11. The demand relationship's slope

As its own price falls, quantity demanded rises. Which direction does the demand curve slope, upward or downward? Answer with one word.

12. The clearing condition

What two-word term names the market outcome where quantity supplied equals quantity demand? Answer with two words in lowercase.

13. The economy-wide output measure

What three-letter abbreviation names the value of all final goods and services produced in an economy? Write the abbreviation.

14. The price that rents money

What two-word term in this lesson names the rental price of money, determined in the market for loanable funds? Answer with two words in lowercase.

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