Principles of Finance · 免费预览
销售预测
销售预测结合趋势外推、市场分析和计量经济模型，每种方法都对不同的信息来源进行定价，而严谨的预测会在多种方法之间进行三角验证，而不是只信任其中一种。
1. The trend approach
The trend approach
2. The market approach
The market approach
3. The econometric approach
The econometric approach
4. Triangulating the forecast
Triangulating the forecast
5. The trend's assumption
What assumption underlies the trend extrapolation method of sales forecasting?
6. The market approach's inputs
How is a market-based sales forecast constructed?
7. The econometric advantage
What does the econometric approach to sales forecasting add that the other methods lack?
8. Triangulation's purpose
Why does disciplined practice triangulate across trend, market, and econometric methods?
9. The young firm's method
Which sales forecasting method is the only workable one for a young firm without meaningful sales history?
10. Documenting the drivers
Why should a sales forecast document its named drivers and assumptions?
11. The naive benchmark
What does the trend extrapolation serve as for businesses where better information exists? Answer with two words.
12. The outside-in construction
What two-word term names the market approach's construction of sales from industry size and share? Answer in lowercase.
13. The driver model's statistic
What two-word statistic reports how much of sales variation an econometric model explains? Answer in lowercase.
14. The disagreement's meaning
In triangulation, the spread between methods is treated not as failure but as what quantity? Answer with two words.